Twitter Giving Up Brand Recognition: Social Media Professor
July 25, 2023
Business Matters
Elon Musk unveiled the new ‘X’ logo for Twitter on Monday, replacing the famous blue bird. The big reveal came only hours after a Sunday tweet in which the billionaire said he wanted to make the change. Andrew Selepak, a social media professor at the University of Florida, joins NTD with his analysis of the brand change.
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