Volvo’s new ad featuring soccer superstar Zlatan Ibrahimović looks like a dream. It features Sweden’s great outdoors in all its glory. But Volvo is only Swedish in appearance. It was bought by China’s Zhejiang Geely Holding Group.
Swedish organization Supporting Human Rights in China made a spoof of the original ad showing where Volvo’s money ends up.
“Doing business with this regime of terror is to support the abuse, torture, and persecution. It is shameful wanting to associate your brand with the Chinese regime. It was shameful of Volvo to sell out a Swedish brand to them, and it is even more shameful to now give the appearance of Swedishness and Swedish values, ” the group wrote in a description of its video.
Here is the original ad:
