Hulu, the popular online movie and television website, is reportedly talking to various investment banks about a possible initial public offering of shares, which could value the firm at excess of $2 billion in value, according to the New York Times Dealbook.
The site, which is currently free but will roll out a $9.99-per-month paid subscription membership to increase revenues, could one day target iTunes and Netflix for viewership. Hulu was founded in 2007 as a joint venture between Walt Disney Co., NBC Universal, and News Corporation.
