After several “ice cream licking” videos went viral and were met with horror by millions of people, some stores are taking drastic measures.
A teenager was seen licking a container of Blue Bell ice cream at a Walmart near San Antonio, Texas, before police located her. A man in Louisiana was arrested after doing the same to a Blue Bell tub.
According to Mashable, citing several social media photos shot around the United States, some stores are taking extra measures to protect ice cream from potential tampering.
Those measures include displaying warning signs, security, a lock on the freezer door, and a button to call for an employee.
— ABC13 Houston (@abc13houston) July 4, 2019
I can’t believe I live in a world where my ice cream is locked up?? pic.twitter.com/TfTusAxKBF
— s (@s0ntra) July 9, 2019
i went to buy ice cream at cvs and it was LOCKED. lmaooooo. i literally had to find someone to open it, then they locked it back up 💀
— nech (@whatitdoBBY) July 6, 2019
Another photo with a profane comment showed a lock around the freezer door with a sign that read, “Please see an employee for help.”
Wow.. what a time to live in a world where ice cream has to be locked up. Please someone take me to another planet 🙏🏻 pic.twitter.com/BsoLHBoecM
— Cherry X0 (@Cherry_X0) July 12, 2019
Blue Bell Considers Change
Blue Bell, earlier this month, said that it is looking into placing more protection on ice cream, including a plastic wrapper.
“We are always looking for ways to improve, including looking at methods within our manufacturing process to add additional protection to the carton,” a Blue Bell spokesperson told the Houston Chronicle.
Blue Bell’s website says that half-gallon containers are flipped upside down before they are sent to a hardening room that freezes the ice cream, which results in a natural seal around the top, the Chronicle said.
Arrested Man Speaks Out
A man who filmed himself licking a tub of Blue Bell ice cream before putting it back in a viral video has spoken out.
Lenise Martin III told WVLA that it was a joke and a misunderstanding.
“It was a joke with no criminal intent or activity … but I was locked up with murderers and real criminals on maxim security,” said Martin in an interview with the news outlet, which showed him smiling and holding the ice cream.
Louisiana man faces charges after licking Blue Bell ice cream, putting it back in freezer (seriously) 👇
— NOLA.com (@NOLAnews) July 8, 2019
The local news report didn’t offer any further details about the incident, but based on his statement and the station’s photo, it appears he bailed out of jail after his arrest.
Martin, described as a “copycat” by police, was arrested by the Assumption Parish Sheriff’s Office on July 6, reported WAFB.
Investigators said that management asked Martin to return to the store when they became aware of the clip, according to the report.
A video of the incident has gone viral, drawing horror from people on social media.
“You foul,” says a voice off-camera in the clip.
CBS News reported that detectives have spoken with the suspect.