People are looking for healthier food choices for their families, and this includes their pets. One pet food retailer is leading the way for healthier foods for pets, and it may encourage others to follow suit.
While some pet owners are demanding healthier products, many consumers are not aware of what goes into their pets’ food, and this is a step to help educate them that a more natural diet is best for their pets.
“Last year, we put the entire pet industry on notice by introducing new standards for nutrition, because we firmly believe it’s the right thing to do for pets,” Petco CMO Tariq Hassan said in a statement.
In November 2018, Petco CEO Ron Coughlin made an announcement that in “January 2019, Petco will begin removing dog and cat foods and treats with artificial ingredients, both from store shelves and e-commerce, with a commitment to complete the process by May 2019.”
Some of the more than 40 artificial ingredients Petco is eliminating include FD&C Red No. 3, Butylated hydroxyanisole (BHA), Butylated hytroxytoluene (BHT), Glycerol tributyrate, and benzaldehyde, among others, according to their website.
This is not the first time Petco has intervened in the pet food industry; they led the way in 2014 when they discontinued the importing of animal treats made in China after consumer concerns about the safety of such products were raised. Other retailers then quickly followed suit. With 1,500 Petco stores in the United States, Mexico, and Puerto Rico, this initiative will have a big impact on consumers, and will help maintain the health of these furry animals.
According to the American Pet Products Association, pet owners spent US$69.5 billion on their pets in 2017.
“Since our first store opened in 1965, Petco has been dedicated to ensuring the well-being of pets. That commitment continues today, with our decision to not carry food and treats for dogs and cats containing artificial flavors, colors and preservatives,” Coughlin said. “Some may question whether this makes good business sense, but putting pets’ health first has always been the right thing to do for Petco. This is both a major step forward for pets and a natural next step on our journey to become a complete partner in total pet wellness. We hope the rest of the pet industry will join us on this path to better health for the pets we love.”
It is a sign of the times that people are becoming more aware of what we put into our bodies, and this thinking naturally flows to our pets.
Together, Yummy and Ron (our CEO) are taking a stand for pet nutrition. That means no more artificial colors. No more artificial flavors. No ifs, ands, or fluffy butts about it. Learn more: https://t.co/4RhIMpg7Pd. pic.twitter.com/EfjVLwOu42
— Petco (@Petco) November 19, 2018
“The goal here is superior health and well-being for the pets that bring so much love and joy to our lives,” said Coughlin.
“Our bold nutrition stance combined with our continued expansion of veterinary services in our stores, are great examples of the many ways we’re evolving to meet the needs of modern pet parents,” he further added.
Starting today, we’re setting a bold new standard for pet nutrition – and there’s nothing artificial about it. Learn more about the commitment we’re making to the pets we love: Petco.com/BetterNutrition
Petco has also recently shared a video to drive home the point, and it stars dog and cats. Watch the video below to become more aware; after all, pets rely on us for their well-being.
Bye, bye bad stuff. All dog & cat food: artificial free.**Learn more about Petco's new nutrition standards at http://bit.ly/PetcoBetterNutrition
Posted by Petco on Sunday, March 24, 2019