No More Woof is a device that translates a dog’s thoughts into human language by reading the electrical signals, or impulses, emitted by the animal’s brain.
Electroencephalogram (EEG) equipment is what measures the impulses. The developers at the Nordic Society for Invention and Discovery explain in a YouTube video: “Using EEG-equipment on animals has been done before. Also, the fact that different states of mind create different types of brainwaves has been known. Perhaps the only thing we might be able to take credit for is that we present this in a sort of a cool way.”
The product is still being developed, but customers can pre-order devices with varying levels of capability. A $65 model has one sensor that will be able to sense two or three thought patterns—likely hunger, tiredness, and curiosity.
A $300 model will have two sensors that will be able to distinguish more than four thought patters and can be fine-tuned to work better with individual dogs. It will also have software that can be upgraded.
A $1,200 model offers a higher degree of customization and functionality. It incorporates an algorithm that allows it to learn the behavior patterns of a dog, and over time, to start speaking in short sentences.
The developers emphasize that no animals have been harmed in the making of the device, and the test subjects have been their own pets.
The device is a headset with a speaker on it. The translations are currently in English, but Mandarin, Spanish, and French versions are in the works.
Liberte Media writers contributed to this report. Liberte Media is an online agency that focuses on increasing user engagement through search engine optimization, pay-per-clicks, social media marketing, and content management.