Apprentice boss, Bill Cullen and mentor, Jackie Lavin, are appealing to secondary school students across Ireland to support the 2012, Kellogg’s Fun Raise 4 Kids Campaign.

The event is to raise funds for Our Lady’s Children’s Hospital, Crumlin. The two celebrities are challenging students to come up with the ‘most innovative’ ideas and events, to raise funds for the hospital. The best ideas will be in with a chance of winning a mentoring session for their school, with Bill and Jackie.

Speaking at the launch, Bill Cullen said: “This campaign is all about teenagers helping teenagers. We know that many children and teenagers who are seriously ill are forced to spend time away from their families and friends, sometimes in isolation, when battling illness. This campaign helps to raise much needed funds to improve their experience, while in hospital. I believe in rewarding those who ‘think outside the box’. Young people always amaze me with the ideas they can generate and we are really looking forward to working on this campaign and to sharing our entrepreneurial skills with the school that stands out from the crowd.”

Ms Dympna Cawley, Assistant Director of Nursing at Our Lady’s said that to date, over 10,000 school students have raised over 2.4 million euro through Kellogg’s Fun Raise 4 Kids. 

In 2012, funds raised through Kellogg’s Fun Raise 4 Kids will go towards improving teenage services at Our Lady’s Children’s Hospital, Crumlin.

Students are invited to register their event to be in with a chance to win a mentoring session with Bill and Jackie. Kellogg’s Fun Raise 4 Kids week takes place from April 23rd to 27th, 2012. There are prizes on offer for students who raise the most funds and for those who organise the most successful event. Log onto www.kelloggs.ie/funraise4kids for more details.